Work
Product and interface case studies alongside a decade of identity, packaging, publication and campaign design. Filter by what you are looking for.
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Bengaluru Summer Festival
Print and social for Mantri Square, in full colour.
Time & Perspective
Experimental typography on the construction and destruction of time.
IVS School of Design
Admissions and campus graphics for a Delhi design school, built on found objects.
Vanya brand identity
An identity for a Himalayan honey and farm brand, drawn from the ridgeline itself.
One app instead of nine
A product concept for an all-in-one HR and work platform: what happens to a company when everything it runs on stops living in different tabs.
Recharge the Eco-system
A campaign for an EV battery company, built on one image: a battery whose charge levels are an ecosystem.
Desh Gaon cover design
A book cover for a Hindi publication, drawn down to a single mark.
Followupstories brand stories
A visual identity for followupstories.com, built to carry a story past the first headline.
Kombuchai
Product packaging for a kombucha line built on Indian fruit: jamun, santra, mango.
AIcrowd Badges and Design System
A badge system for an AI challenge platform: one mark, four kinds of contribution, three tiers of earning it.
Officepulse campaign
"You got office, we got supplies". A campaign built on the moment a thing is missing.
Meeta Pandit concert posters
Concert posters for a Hindustani classical vocalist, where the singer and the tanpura carry the whole sheet.
Ei Sohorey, film poster
Posters for a Bengali film, with Kolkata growing out of the people who live in it.
Room to Read annual report and GEP brochure
An annual report and a girls education brochure, held together by one editorial system.
Colour, Shape & Emotion
A children's book that introduces emotions through shape and colour.
Sattva Tea brand identity
A quiet tea identity built around balance, freshness and the movement from leaf to cup.
Asheervad Tiles & Marble
An identity for a tile and marble shop in Uttar Pradesh, built on a mark that starts as the letter A and ends as two slabs with a seam of stone between them.
Triangle Folks identity
A restaurant identity built around a triangular mountain mark, carried through print, packaging and the room itself.
Social Media Campaigns
Campaign work across Aroma Shimmers, Tata, NVG and Officepulse, and a press ad for Klapp in Bangladesh.
Marketing Buffs identity
Logo and identity for a marketing practice.
Publication design with FES-India
Twelve volumes on artificial intelligence in India for Friedrich Ebert Stiftung, held together by one drawing that changes a single thing each time.
Blitz design language
A visual language for an AI learning programme, from the hero element to the product page.
AI/ML science communication with AIcrowd
Making machine learning challenges legible: one picture per problem, for competitions run at NeurIPS, CVPR, ICCV and ISMIR.
Swing sanitary napkin
An identity and pack system for a sanitary napkin range, built on one mark that reads three ways.
Bengal Fights Corona, a state Covid board
A public Covid-19 dashboard for West Bengal: the state’s case counts, containment zones and hospital beds on one page, for people looking for a bed rather than for a briefing.
Hero I-League broadcast graphics
The on-air look for a football season: score bars, team cards and player statistics, all read in a glance.
Fact Checker
An app for checking a forwarded claim in two minutes, designed where most misinformation arrives as a screenshot rather than a link.
Rajkamal Prakashan, seventy and seventy-five
Two anniversary identities for a Hindi publishing house, three years apart: an inkpot and an infinity at seventy, and a mark built out of its readers at seventy-five.
Kavish Royal Basil Drop
Label and carton for a tulsi extract, drawn as a herbal rather than a health product.
India Innovating for 2022
An identity for a Friedrich Ebert Stiftung programme on innovation and growth.