Blitz design language
A visual language for an AI learning programme, from the hero element to the product page.
The problem
An AI learning programme moving from real-world puzzles to deployable solutions needed a visual language that could explain, invite and organise, without turning into a mascot.
- Platform
- Brand language and product landing page
- Timeline
- 2022
- My role
- Visual direction, interface design
- Made at
- Blitz
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Device
A connected field of line-drawn pieces, globe, lightbulb, arrows, so the programme had a flexible element rather than a fixed illustration.
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Ground
Dark charcoal, white linework, one controlled red. Technical and scannable, which is what a learner comparing courses needs.
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Page
The language carried into the landing page and feature sections so the marketing surface and the programme read as one thing.
A design language for Blitz, built for an AI learning programme that moves from real-world puzzles to AI concepts and deployable solutions.
The hero element is a connected field of line-drawn pieces: a globe, lightbulb, learning cues and arrows. It gives the programme a flexible visual device that can explain, invite and organise without becoming a mascot.
I carried the system into the look and feel of the landing page and feature sections. A dark charcoal field, white linework and a controlled red accent keep the language technical, energetic and easy to scan.
Highlighted direction
The project
Credits
- Client Blitz
- Concept and design Rabi [Rabiul Islam]