Kombuchai
Product packaging for a kombucha line built on Indian fruit: jamun, santra, mango.
An experimental project made while I was doing my master's at Srishti, Bengaluru. Packaging for a kombucha brand built on Indian fruit rather than imported flavours: jamun, santra, mango.
The name does most of the work here. Kombuchai tucks a fermented Western drink inside a word every Indian household already owns. My job was to let that land without labouring it.
The project
Credits
- Concept and design Rabi [Rabiul Islam]
- Fruit line illustration Freepik Library