Social Media Campaigns
Campaign work across Aroma Shimmers, Tata, NVG and Officepulse, and a press ad for Klapp in Bangladesh.
A run of social media work made through Be Bold Social in 2019, for Aroma Shimmers, Tata (Accentive India), NVG and Officepulse.
Four clients, four voices, all on a weekly turnaround. The hard part was never the making. It is keeping each brand sounding like itself when you are producing all four in the same week. Each campaign below carries its own note.
The project
Aroma Shimmers
Fragrance posts in black and gold. The bottle is the only bright thing in the frame, and the lines stay short and a little knowing: it is so good to be bad, make your presence felt. Perfume sells a mood, so the feed sells the mood and lets the product sit inside it.
Tata Motors, LEAP
Posts for the LEAP loyalty channel, all on the same deep blue: points to bag, teams to form for the cricket World Cup, milestones to celebrate at every five thousand kilometres. A loyalty feed lives or dies on rhythm, so the colour never moves and the offer changes inside it.
NVG 2.5 Vision, the day posts
Eyewear posts pegged to the days the calendar hands you: World Sight Day, World Youth Skills Day. The brand is about seeing, so every line bends toward it. See your future clearly.
Summer side up
Four posts for 2.5 Vision built on one device: the whole of summer seen through a single lens of the sunglasses. A sunflower, a sunrise ridge, a beach bag, friends at golden hour, each framed by the same lens shape, with the line summer side up holding the set together. One idea, four days of feed.
Guess the Feature, for Tata Motors
A five-day quiz on the LEAP channel. Members were shown one feature of their own car drawn as a line diagram, with its name set as blanks, and won LEAP points for filling the letters in. The premise came from a plain observation: most people do not know what their car already does. Each day is one drawing on the same deep blue, line art rather than photography, so the feature reads as a puzzle rather than an advertisement.
Klapp, Bangladesh
A press advertisement made through Grasshopper Media for Klapp, an app that rewards you for watching television. In Bengali the television is the বোকা বাক্স, the idiot box, so the headline answers back: বোকা বাক্স নয়, বলুন টাকার বাক্স. Not the idiot box, call it the money box. A television trails its cable across the page as a signal that resolves into ৳, and the English version asks the question straight, because the pun does not survive translation.
Credits
- Agency Be Bold Social, and Grasshopper Media for Klapp
- Clients Aroma Shimmers, Tata (Accentive India), NVG, Officepulse, Klapp
- Campaign planning Piyush Keshari and Moinuddin Shariff
- Concept and design Rabi [Rabiul Islam]