Triangle Folks identity
A restaurant identity built around a triangular mountain mark, carried through print, packaging and the room itself.
An identity for Triangle Folks, built from a simple mountain form and the social life around a restaurant: a mark that can sit on a bag, a sign, a glass or a menu.
The thought process combines a mountain silhouette with a human figure, a cup and the wordmark, letting the brand feel like a place rather than a single icon. The system stays legible in one colour and opens into a navy, orange and red palette for menus, cards and patterns.
Font psychology and application studies keep the voice friendly but considered. The final language lives equally well in the room and in the take-away bag.
The project
Credits
- Client Triangle Folks
- Concept and design Rabi [Rabiul Islam]